Business & Enterprise
Key Stage 4 Curriculum Plan – Specification code: J837 Enterprise and Marketing
Students will experience business studies from an entrepreneur point of view and will undertake the OCR Cambridge Nationals in ‘Enterprise and Marketing’. There are 3 mandatory units students must complete which are delivered over 2 years with an exam at the end of year 11.
Topics of study include Unit R067-Enterprise and Marketing concepts (this is the exam unit with 10 multiple choice questions and the rest is context-based questions), Unit R068-Design a business proposal and Unit R069-Make and pitch a business proposal. Each unit has ‘Performance Objectives’ (POs) and are given in the 2nd table below. A specification of the course can also be found here for your perusal: Cambridge Nationals – Enterprise and Marketing
PERFORMANCE OBJECTIVES
Each Cambridge National qualification has related ‘Performance Objectives’. There are four to achieve:
| Performance Objectives (POs) | |
| PO1 | Recall knowledge and show understanding of enterprise and marketing concepts |
| PO2 | Apply knowledge and understanding of enterprise and marketing concepts |
| PO3 | Analyse and evaluate knowledge, understanding and performance |
| PO4 | Demonstrate and apply skills and processes relevant to enterprise and marketing |
Each unit also contains a breakdown of topic areas to be delivered to help students achieve a percentage of each performance objective in each unit.
AT A GLANCE
| Unit No. & POs | Unit Title with: Topic Areas (TAs) | Unit Ref No. | Guided Learning Hours (GLH) | Assessment type | Mandatory or Optional |
| R067 (Exam) PO1, PO2, PO3 | Enterprise and marketing concepts TA1 – Characteristics, risk and reward. TA2 – Market research specific targeting TA3 – What makes a product financially viable TA4 – Create a Marketing mix TA5 – Factors to consider starting/maintaining an enterprise | R/618/5877 | 48 | E | M |
| R068 (Non-Exam) PO2, PO3, PO4 | Design a business proposal TA1 – Market Research TA2 – How to identify a customer profile TA3 – Develop a product proposal TA4 – Review if proposal is financially viable TA5 – Review the likely success of the proposal | R/618/5877 | 36 | NEA | M |
| R069 (Non-Exam) PO2, PO3, PO4 | Marketing and pitch a business proposal TA1 – Develop a brand identity with a specific target audience TA2 – Create a promotional campaign for a brand and product TA3 – Plan and pitch a proposal TA4 – Review all the 3 TA’s above | D/618/5879 | 36 | NEA | M |
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